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Philip Weiss is the founder of ZN, a digital agency working with companies, political institutions and organizations on how to use the Internet to integrate and transform business and communication. In 2012, he wrote the book ‘Hyperthinking’, defining the mindset needed to survive and thrive in the age of networks. Whilst studying Philosophy, Politics and Economics at Oxford, Philip Weiss launched two college magazines, started the first student radio station on a full FM licence in the UK, and received the Young Achievers Award from HM the Queen. He was chairman of IABC Europe (International Association of Business Communicators) in 2012 and organised Eurocomm, the regional conference of the organisation in Brussels. In 2009, Weiss helped co-found TEDxBrussels.
In this episode of the Brussels Report podcast, BrusselsReport.eu editor Pieter Cleppe discusses the following topics with him:
– How has lobbying and influencing at the EU policy level evolved over the past 25 years in Brussels?
– How does the ZN Consulting annual ranking of digital EU policy influencers work?
– What to think of the various social media platforms: Twitter/X, Facebook, Linkedin, Instagram, TikTok, Telegram?
– Looking at debates like Brexit and TTIP, what can we learn about the importance of – digital – communication?
🚀 "Execution is everything." 💡
In the recent #EUBubbleInsider episode with Philip Weiss (@pweiss) of @ZNConsulting , he shared a powerful insight: “You can have all the great ideas in the world. If you don’t execute, it’s useless.” His advice? Embrace failure as part of the… pic.twitter.com/gbGYDpClgo
— EU Bubble Insider (@euinsidereu) October 28, 2024
Where are the MEPs? 🌍@marsivano shares insights from our latest research:
📢611 MEPs on X, the leading platform.
🌍📲546 on Facebook and 533 on Instagram.
🌐TikTok and Threads are emerging.A multi-channel approach is key! email solutions@znconsulting.com for more 📩 pic.twitter.com/0pRZRMM2Ov
— ZN 🌏 (@ZNConsulting) October 31, 2024
Political Comms in the EU: What's Next? 📢
The digital landscape is shifting, and politics are no exception.
➕Money, More Scrutiny: Political parties are ramping up online spending.
👉🏻 Our MEP mapping revelas X still leading, but TikTok gaining ground. pic.twitter.com/hSw2cUvRGc
— ZN 🌏 (@ZNConsulting) October 8, 2024
The #EUinfluencer 2024 top-50 list on X is out NOW! 📢
Congratulations to all influencers who secured their spots👏
Dive into the article to explore this year's rankings and discover the diverse platforms they're making waves on: https://t.co/wom4Mphmqg pic.twitter.com/RvQjS3BVS5
— ZN 🌏 (@ZNConsulting) September 20, 2024
